Search Engine Optimisation
What's the point of having a website if no one can find it?
If your website is not properly optimised for search engines you might notice that it is hard to find your website in search results, or perhaps you can't find it at all when you search for a term or phrase that you your customers will look for.
Unfortunately, it doesn't matter how good your website looks or how well it functions if your customers can't find it. There are three major search engines now, Google, Yahoo and Bing, along with a number of other smaller ones and you need to ensure that your customers can find you on these search engines for as many of the related keywords and phrases as possible. This is called search engine optimisation, often referred to as SEO.
What's involved in optimising your website for search engines (SEO)?
There are a number of ways to approach this, at TerraMedia, we implement a combination of strategies based on your individual needs and budget.
It's important to establish the importance and relevance of your website with the search engines. Contact us today to discuss the most cost effective way to meet your needs.
We also provide training and coaching so you can work on your website rankings yourself if you want to take a more hands-on approach.
What would you like to do?
Some of the things we do include:
- Keyword research
- Competitor analysis
- Copy writing
- Link building
- Directory research and submission
- Traffic analysis
What about search engine marketing?
Search engine marketing often overlaps with search engine optimisation, however it is a different concept.
Search engine marketing, or SEM, focuses more on advertising through search engines usually with pay-per-click campaigns. Comparatively, search engine optimisation is about ensuring people can find you through search engines.