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The TerraMedia Manifesto

We are very fortunate to work in a world where we have the ability to influence the behaviours of literally billions of users all over the globe across various marketing and automation platforms. As stewards of these platforms, we will do everything in our power to safeguard them for the benefit of our customers, ourselves and the world.

We only work with customers whose primary aim is the betterment of humankind in some way. These companies and non-profit organisations have a very specific “why” – a company vision which is larger than themselves.

Our objective is not just to “sell products”, rather it’s to grow our customer’s businesses faster than they can on their own using marketing automation to do it. While at the same time, spreading the word of their products and services for the betterment of the world.

Our Mission

Our mission is to transform the small business and non-profit economy in Australia by unlocking time and revenue opportunities that free owners and their employees to do the work that really matters. 

Our Core Values

  • The client comes first but that doesn’t mean the client is always right. 
  • Our people are our most valuable asset.
  • We treat everyone with respect.
  • Provide excellent and consistently measurable value to our clients on every project because without the numbers you can’t know where you are going. Our clients intuitively know we are doing our job well because they are so busy managing their new leads.
  • Always be learning and using new skills and tools.
  • We are agile and don’t get fixated on one set of tools but constantly innovate and push our comfort zones to achieve quantitative results for our clients.
  • Work-life balance is essential for all employees and contractors.
  • Celebrate success in our team and with our clients.
  • We don’t try to do everything.
  • Maintaining a positive reputation in our community and with our clients.
  • We provide clear and transparent billing on time so our clients always know what to expect and when to expect it.
  • We believe that it is better to give than to receive.
  • We believe in connection, full disclosure, open communication and transparency in all things we do.
  • We aim to “under-promise and over deliver” and never over-promise and under deliver. At bare minimum, we deliver as promised.
  • We always, without exception “do what we say and say what we do”.
  • We completely believe that the key to our success is “being ourselves” and not trying to be someone or something we are not.
  • When at a crossroads, we believe in asking one simple question: is this the right thing to do?
  • We believe that it’s better to be:
    • humble than haughty,
    • confident than cocky,
    • self-effacing than self-absorbed,
    • proactive than reactive,
    • copious than careless,
    • mindful than negligent,
    • scrupulous than dishonest,
    • hungry than contented,
    • collaborative than confrontational,
    • innovative than traditional,
    • macro than micro,
    • creative than uninspired,
    • solution-oriented than problem-centric,
    • independent than dependent,
    • exceptional than expected and,
    • extraordinary than ordinary.
  • We believe that if we are going to do something, we must do it with the goal of being the best in the world at itotherwise, what’s the point?
  • We also believe that there’s only ONE way to do something: doing things with all our might and to the absolute BEST of our ability…because we simply couldn’t imagine doing it any other way.

The TerraMedia Customer Profile

  • Who we work with:
    • Customers who have awesome, life-changing, transformative products or services…but most of the world doesn’t know it yet…
    • Customers who we truly like being with (cool and probably a tad quirky)…  
    • Customers who have the same kinds of morals (honest and open) and values (lots of integrity) as we do.
    • Customers who treat us with respect.
    • Customers who have realistic expectations for return on our services.
    • Customers whose products/services we believe in and/or are highly passionate about…if we don’t believe in or aren’t passionate about your products and services, then why bother?
  • Who we don’t work with:
    • Customers who are rude. We like honesty and directness, but there is a line and don’t tolerate customers who cross it.
    • Customers who have poor or non-existent communication skills. It just won’t work.
    • Customers who are control freaks and don’t allow us to do what we do best. If you restrict us from doing our job properly, you won’t get the result you want so there is no point working together.
    • Customers who have an unrealistic expectation for return on our services.
    • Companies who have deceptive, scammy, low-quality products or services. We are the final judge and jury as to which is which.
    • Customers who force customers to purchase based on deceptive sales tactics (see “scammy products” above).

To that end, we help businesses grow faster with marketing automation. We help grow businesses that already exist, we don’t create them.

The TerraMedia Ideal Customer Profile Avatar

A customer that is looking to build a long term relationship and is experimenting with marketing automation platforms like Groundhogg, Mailchimp, Infoodle, Marketing Cloud or Hubspot and who meets the “who we work with” profile above. Ideally this would be a company or non-profit that serves the greater good. Yes, this can include an eCommerce or digital products company looking to grow their business with marketing automation, or a member-based business such as RSL Clubs and similar that provide a valuable service to their community.