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5 reasons why you need content

Content is like a good BBQ

Content, content, content. If you’ve done much reading in the digital marketing space, I’m sure you’ll have seen content mentioned over and over again. Even to the point of saying that content is king. Today, I want to tell you that this is true, but not entirely for the reasons you might have heard. Content … Read more

How to get to know your customers and create their profiles

Customer avatars

It’s a new year, so, if you don’t already have a clear picture of who your customer is, there is no better time than now to come up with their profiles. If you aren’t sure what the value is in doing this exercise, think about it like this: Marketing is becoming unbelievably personal, with personalisation … Read more

Optimise your WordPress website with WP Super Cache

WP Super Cache is a powerful caching tool for WordPress that can offer significant performance improvements. For a brief overview of what WP Super Cache is, what it does, and why it is beneficial for your WordPress website, check out my earlier article here. 4 Steps to Performance Gains Click on any of the images below to … Read more

Need to increase or decrease your WordPress Jpg compression?

For some reason, WordPress does not seem to give you an option to increase or decrease the JPG compression ratio in the media settings. This means your scaled images are stuck at the default compression ratio. The default is 90%. This is quite high and when used with high resolution, high-quality images, this is not going to … Read more

13 Things Your Website Should Have To Help Your SEO Efforts

Every website is different, but no matter what your site is about, there are 13 things your website should have to allow you to to make the most of search engine optimisation on your website and improve it. All of the content managed (CMS) and e-commerce websites we build either include these things or include … Read more

9 Tips For Spotting E-Commerce Fraud and Preventing It

There are always new statistics coming out showing how e-commerce is growing. More and more retailers are getting online and selling. The flip side of this is that credit card fraud through online sales is on the rise too, so what can you do to spot fraud and protect your business from it? Common fraud … Read more