We love marketing automation, frankly, it’s amazing! In fact, it’s almost like nirvana. Peace in a chaotic world of marketing. That said, we know how it works and what it can achieve for your business. So how do we define marketing automation?
Here is our marketing automation definition:
Marketing automation is the use of powerful tools connected to customer relationship management (CRM) software to automate commonly recurring tasks that can increase goal conversions, be it e-commerce sales, lead generation, customer re-engagement or another business goal.
In other words, the purpose of marketing automation is to reduce the marketing workload of your employees (or yourself) while kicking more goals.
Marketing automation may achieve this by engaging your customers or clients where they are right now based on their previous activity and data that your CRM has stored about them.