How to get to know your customers and create their profiles

Customer avatars

It’s a new year, so, if you don’t already have a clear picture of who your customer is, there is no better time than now to come up with their profiles. If you aren’t sure what the value is in doing this exercise, think about it like this: Marketing is becoming unbelievably personal, with personalisation … Read more How to get to know your customers and create their profiles