Top 5 Ways You Can Use User-Generated Content to Boost Your E-commerce Brand

It’s no secret that content can attract a significant amount of organic traffic. In addition to advertising campaigns, the correct type of organic content can open up a brand to a new web audience at a fraction of the cost. Unfortunately, brands and marketers continue to struggle to create compelling content. According to HubSpot, creating … Read more

How to get to know your customers and create their profiles

Customer avatars

It’s a new year, so, if you don’t already have a clear picture of who your customer is, there is no better time than now to come up with their profiles. If you aren’t sure what the value is in doing this exercise, think about it like this: Marketing is becoming unbelievably personal, with personalisation … Read more