Optimise Your WordPress Site for Better Performance: A Comprehensive Guide​

Improving your WordPress site’s performance is crucial for both user experience and search engine rankings. A fast, efficient website not only keeps visitors engaged but also improves SEO by meeting search engine requirements for speed and functionality. If your WordPress site loads slowly or has issues with responsiveness, it could lead to higher bounce rates … Read more

Top 10 D͏igital M͏arketing Strat͏eg͏ies͏ fo͏r L͏ogistic ͏Businesses o͏n a Bu͏dget

Top 10 D͏igital M͏arketing Strat͏eg͏ies͏ for Logistics Businesses text overlayed on a scene showing hands holding a laptop in a warehouse with marketing related icons on it.

Run͏ning͏ a lo͏g͏istics͏ ͏business͏ is challeng͏ing, especi͏ally when m͏anaging mar͏k͏e͏tin͏g ͏with l͏imited resources. Traditio͏nal͏ a͏d͏verti͏sing ͏might hav͏e yielded different results, ͏leading͏ to a struggl͏e to att͏ra͏ct ͏new͏ cli͏ents and stand o͏ut in the mar͏ke͏t.͏ ͏With͏ ͏the increasing ͏com͏peti͏t͏ion in ͏the digital landscape, logi͏stic͏s͏ companie͏s th͏at do not ada͏pt risk͏ f͏a͏ll͏ing be͏hind.͏  Cli͏e͏nts now r͏el͏y on … Read more

Is it beneficial for kids to learn coding skills if they are interested in digital marketing?

Coding is a valuable skill for many career paths these days, I am strongly in favour of all kids learning to code at a basic level, even if they’re interested in marketing and Google Ads, things that rely on lots of creativity – something that doesn’t always seem to reconcile with the more logical side … Read more

Where does your website go when you aren’t looking? The importance of cross-browser compatibility

The Importance of Cross-Browser Compatibility Feature Image shows a browser screen with the article title in it.

We live in an age where the internet is accessed through a variety of browsers and devices, each with its own quirks and rendering capabilities. When we design websites, it’s crucial to ensure they look and function correctly across different browsers. This concept is known as cross-browser compatibility. We aim to create websites that maintain their … Read more

Why Outsource Your Marketing: Boosting Efficiency and Cutting Costs for Businesses

The global business landscape is rapidly evolving. This prompts organisations to seek innovative strategies for growth and efficiency. One such approach gaining popularity is outsourcing. This practice involves contracting external parties to handle specific tasks or operations traditionally managed in-house. Outsourcing offers numerous benefits to companies of all sizes. It allows businesses to tap into … Read more

What Does Your Website Say When You Search for It: Decoding Your Site’s Search Engine Presence

Enhancing Search Visibility Search engines play a crucial role in directing traffic to websites. It’s not enough to have a website indexed; we must ensure it appears in search results in a way that attracts clicks. When users search for products or services, they often make quick decisions based on the snippets they see. A … Read more

Google for Nonprofits – Raising awareness of your Christian NFP Mission with Ad Credits & Discounts

Google on a tablet

Many non-profit entities I speak to in Australia and New Zealand are not aware of the full scope of credits and discounts that are available from Google, yet there are a lot of opportunities to raise awareness about your mission, generate new leads and grow your donor base. Google for Non-Profits is Google’s program designed … Read more

What are the most essential WooCommerce plugins for e-commerce websites in 2024?

Essential WooCommerce plugins for e-commerce websites

Are you in the process of building an e-commerce website using WordPress and WooCommerce? Are you overwhelmed by the huge amount of plugins and features available? Do you keep wasting time and money trying different WooCommerce plugins only to find they don’t work the way you expected? I’ve been there. WooCommerce plugins are an integral … Read more