Since it’s inception, Facebook has increasingly become a vital source of traffic for websites. Even to the point that people began to suggest content and brands would find you rather than you finding them. While this is becoming increasingly true, Facebook recently announced that business, brand, and news outlet pages would become less prominent in … Read more
Content, content, content. If you’ve done much reading in the digital marketing space, I’m sure you’ll have seen content mentioned over and over again. Even to the point of saying that content is king. Today, I want to tell you that this is true, but not entirely for the reasons you might have heard. Content … Read more
It’s a new year, so, if you don’t already have a clear picture of who your customer is, there is no better time than now to come up with their profiles. If you aren’t sure what the value is in doing this exercise, think about it like this: Marketing is becoming unbelievably personal, with personalisation … Read more
When we think about branding, we often confuse the idea with spending a lot of money on marketing and promotion. It’s easy to see how it could involve a lot of money when we look at the lengthy process large corporations go through to make their brand the go-to for a particular product or service. When you … Read more
Skate-Parts.Com has been maintaining a blog for some time now. While this is a powerful tool in its own right, the latest posts were not being displayed on the front page. Placing the latest blog posts, either just the titles or the summaries, on the home page and if possible on other pages such as in the sidebar … Read more
Why find out? Finding the busiest time of day for your website is important because it can impact the response to new content. This is especially important where your website shows time-sensitive content such as promotions in your latest blog article or if your newest products are shown somewhere prominent, be it on the front … Read more
Previously I had a look at different tests you can run on your website to determine the validity of the code, whether or not your website is usable, and how easy it is for people to understand. Today we are going to look at Website Grader and how it can help you figure out what might need … Read more
While your website is under development, there are a number of things you can do to start marketing it and getting potential customers. This is especially important if you are selling a product or service. Even if you are not ready to sell yet, people may be interested in what you are selling, so why … Read more
In part 1, we had a look at making sure your website is actually indexed by search engines, and then leveraging the power of Google Maps. In part 2, we looked at a number of directories and how they can be used to not only provide a place for people to find you in, but … Read more
In part 1, we had a look at making sure your website is actually indexed by search engines, and then leveraging the power of Google Maps. Now we are going to have a look at utilising directories to do a couple of things at the same time. Directories can not only provide a place for people to … Read more
