It’s no secret that content can attract a significant amount of organic traffic. In addition to advertising campaigns, the correct type of organic content can open up a brand to a new web audience at a fraction of the cost. Unfortunately, brands and marketers continue to struggle to create compelling content. According to HubSpot, creating … Read more
Many non-profit entities I speak to in Australia and New Zealand are not aware of the full scope of credits and discounts that are available from Google, yet there are a lot of opportunities to raise awareness about your mission, generate new leads and grow your donor base. Google for Non-Profits is Google’s program designed … Read more
SharpSpring comes with a lot of lesser-known but great functionality built right into the email editor. Making a custom unsubscribe button is one of those things. It’s really easy to do, but the solution might not seem that obvious. 1. Design your button Add a button to your email using the SharpSpring button element and … Read more
You need a new approach to email marketing to get the results you want. Download the case study Email marketing is hyper-targeted and can run in the background to help grow your business. If your business is building a database of customers and potential buyers but you need to take it to the next level. … Read more
Website maintenance. It’s a service that often gets overlooked because, to be honest, the cost is usually more visible than the benefits. The thing is though, having someone to coordinate all of your digital assets and work with you on your website and digital marketing can make a massive difference to your web presence. What … Read more
Content, content, content. If you’ve done much reading in the digital marketing space, I’m sure you’ll have seen content mentioned over and over again. Even to the point of saying that content is king. Today, I want to tell you that this is true, but not entirely for the reasons you might have heard. Content … Read more
I received an email earlier today that is quite sneaky and has been fairly well put together to scam people. So I thought I’d use it as an example and give you a run through on things to look out for when you receive an email that could be a scam. If you have a … Read more
Have you got an amazing quality product or multiple products but struggle to sell online? Do you wonder how other businesses on WooCommerce sell more products than your online store? Do you feel that there are some flaws in your marketing strategy due to which you get lesser orders? There might be multiple reasons why … Read more
BionicWP is a managed WordPress hosting provider that has looked at what other leading providers are doing and found a niche in the market that sits nicely between other high-performing managed WordPress hosting providers and adds on extra support and the options to augment the support a web developer might otherwise provide, like managing site … Read more
With the advent of content management systems like WordPress, people can easily design websites using prebuilt templates. The average person can create a website for various industries and target markets in a relatively short time without a technical background. However, these preexisting templates only serve “basic website” features. They often come up short when you … Read more
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